We acknowledge Aboriginal and Torres Strait Islander peoples as the First Australians and Traditional Custodians of the lands where we live, learn and work.

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Be Proud.

The Australian Fashion™ and campaign will uniquely identify Australian Fashion brands on the global stage, driving demand across Australia and around the world.

This is a world-first campaign that will define Australian fashion, selling our unique vision and progressive values to the world. Instantly recognisable, it will help customers discover, explore and buy Australian fashion.
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Effortless style

Raw nature

Boundless optimism

Fearless innovation

Why Certify?

Amplify your reach

Amplify your footprint and extend your brand’s reach to customers who align with our values and are seeking to discover, explore and buy Australian Fashion brands. Seasonal campaigns, Promotional Partnerships, B2C brand directory and always-on marketing initiatives will draw customers from Australia, the UK and across the world.

Mark of trust

Customers will trust brands carrying the Australian Fashion™ knowing they have been held to the highest standards in original design, materials and make, elevated creativity, and are committed to transparent Environmental and Social Impact strategies.

The time is now to stand together to raise the bar, reignite our industry and make our mark on the world.

as a leader

Around the world, Australian Fashion is coveted for Effortless Style, Raw Nature, Boundless Optimism and Fearless Innovation, and for the progressive ethical values that prioritise People and Planet together with Prosperity.

Connect &
drive change

We are stronger together, and together we can write our own rules. Get a seat at the table with like-minded brands that are raising the bar, are fearless in leadership and are dedicated to evolving the Australian fashion industry not only now, but for future generations.

Let's Captivate

the World

More than a trade mark, the Australian Fashion™ supports the best of Australian fashion talent, raising the bar on People, Planet and our collective Prosperity. It's time for Australian fashion to captivate the world.

Join the movement

Down Under

In front

The Logo & Campaign

The Australian Fashion™ represents the best of Australian fashion, designed to strengthen and advance our unique positioning on the global stage. The trade mark helps consumers discover and explore Australian fashion brands that match their values and style, encouraging them to buy Australian fashion wherever they may be in the world.

Think of it like a 'Tourism Australia' campaign but for Australian Fashion. A media campaign supported by strategic partnerships, activations and always-on marketing initiatives designed to communicate our Effortless style, Raw Nature, Boundless Optimism and Fearless Innovation, and drive demand for Australian Fashion around the world.
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Join the movement.

We Are Stronger Together

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The Australian Fashion Trademark is administered by the Australian Fashion Council (AFC) and approved by the Australian Competition and Consumer Commission (ACCC).

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