We acknowledge Aboriginal and Torres Strait Islander peoples as the First Australians and Traditional Custodians of the lands where we live, learn and work.

Effortless. Raw.

Boundless. Fearless.

Australian Fashion may be Down Under, but it's In Front, coveted around the world for its unique creativity and commitment to social and environmental practices.

Shop All Brands


Shop Australian Fashion TM designer brands that have been held to the highest standards of elevated creativity and authentic design.

Australian Made

Shop Australian Fashion TM brands that craft product right here in Australia, created with high quality materials and make.

First Nations



Watch the campaign video

Shop by Brand

Shop by Brand




There is an honesty in the way we live and dress

Around the world, Australian Fashion is coveted for Effortless Style, Raw Nature and Fearless Innovation. We do more with less. We find new sustainable solutions.
Read Here

We are live! Discover the Australian Fashion™ Campaign

Today as part of Melbourne Fashion Week, we launched the world-first Australian Fashion™ campaign, Down Under In Front at Federation Square.
Read Here
The Australian Fashion Trademark is administered by the Australian Fashion Council (AFC) and approved by the Australian Competition and Consumer Commission (ACCC).

© 2024 Australian Fashion Council All Rights Reserved

Site by Lucky Tiger Digital