The Australian Fashion™ reflects the disruption Australian Fashion is having on the global scene. Visually exploring the sun and Australia’s diverse landscape, we have developed a mark that represents the unique talent of the Australian Fashion Industry. It is an expression of circularity, progression and movement that feels optimistic, fearless and inspired.
Our brand is built on the pillars of: Effortless Style; Raw Nature; Boundless Optimism; and Fearless Innovation. We value: Collaborative Community; Generosity; Commitment to People and Planet; Honest Quality; and Diversity and Cultural Integrity.
The Australian Fashion™ was created in consultation with Fabric. Fabric is a strategic creative agency specialising in the fashion, retail and lifestyle space.