The Australian Fashion™ is for Australian fashion brands that produce clothing, accessories and/or footwear, either physical and digital. While we hero Australian made, we do certify brands that produce off-shore as long as the majority of other business activities are conducted in Australia.
Brands must pass the Compliance Test, satisfy the Certification Criteria and sign the Declaration to gain Australian Fashion™ certification.
A summary if the Rules are outlined below. For full details, download the Australian Fashion Trade Mark Rules
We recommend that you download the list of supporting documentation you may be asked for to support your application.
To pass the Compliance Test, a brand must produce clothing, accessories and/or footwear, physical or digital, and satisfy at least two of the four criteria listed below:
A brand must agree to the Australian Fashion TM Rules which include:
Applying online is simple, just click below and enter your business information. Make sure you are an authorised representative who can make the Declaration on behalf of the Certified Brand.
If you need any help contact our Licence Administrator to help guide you through the process.
The Certification Administrator will review your application based on the Australian Fashion TM Rules. You will be notified if your application has been approved or denied via email.
If successful, this email will include a link to create your login to the portal where you can access the trademark assets and create your brand listing on the australianfashion.org brand directory (live in August 2022).
If you need to pay a licence fee, you can pay it online by credit card or by invoice.
While this is a not-for-profit initiative, the licence fees fund the administration and promotion of the Australian Fashion logo, website and campaign. Brands are certified for two years and licence fees are paid annually.
AFC members receive FREE certification for the first year, and a 50% discount for the second year. See section below for details.
Because the Australian Fashion TM is funded by a grant, the AFC are not charging its members any licence fee in the first year and providing a 50% discount for the years after that.
Click here to learn more about becoming an AFC member.
Congratulations! As soon as you are successful you can create your brand listing for the Australiafashion.org B2C website (launching in August 2022).
Log in to the portal to gain the full benefits of the trademark, website, social, industry events, forums and workshops throughout the year.
Download the logo and guidelines to start your journey as an Australian Fashion brand. (Available August 2022)
We are stronger together.