We acknowledge Aboriginal and Torres Strait Islander peoples as the First Australians and Traditional Custodians of the lands where we live, learn and work.

Effortless. Raw.

Boundless. Fearless.

Australian Fashion may be Down Under, but it's In Front, coveted around the world for its unique creativity and commitment to social and environmental practices.

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Shop Australian Fashion TM designer brands that have been held to the highest standards of elevated creativity and authentic design.

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Shop Australian Fashion TM brands that craft product right here in Australia, created with high quality materials and make.

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There is an honesty in the way we live and dress

Around the world, Australian Fashion is coveted for Effortless Style, Raw Nature and Fearless Innovation. We do more with less. We find new sustainable solutions.
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We are live! Discover the Australian Fashion™ Campaign

Today as part of Melbourne Fashion Week, we launched the world-first Australian Fashion™ campaign, Down Under In Front at Federation Square.
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The Australian Fashion Trademark is administered by the Australian Fashion Council (AFC) and approved by the Australian Competition and Consumer Commission (ACCC).

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