We acknowledge Aboriginal and Torres Strait Islander peoples as the First Australians and Traditional Custodians of the lands where we live, learn and work.

Effortless. Raw.

Boundless. Fearless.

Australian Fashion may be Down Under, but it's In Front, coveted around the world for its unique creativity and commitment to social and environmental practices.

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Shop Australian Fashion TM designer brands that have been held to the highest standards of elevated creativity and authentic design.

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Australian Fashion™ Presented by Vicinity Centres

The Australian Fashion™ is excited to announce our first presenting partner, iconic retail property group Vicinity Centres.
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We are live! Discover the Australian Fashion™ Campaign

Today as part of Melbourne Fashion Week, we launched the world-first Australian Fashion™ campaign, Down Under In Front at Federation Square.
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The Australian Fashion Trademark is administered by the Australian Fashion Council (AFC) and approved by the Australian Competition and Consumer Commission (ACCC).

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